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Stack Attack

Stack Attack The art of marketing ranges from finger paintings worthy of the refrigerator to Picassos deserving of museum walls. Of course, the real genius is in divining what product or service should be offered to which customer at what time and at what price. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Stack Attack

Voss, Bristol
Journal of Business Strategy , Volume 18 (3): 4 – Mar 1, 1997
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039860
Publisher site
See Article on Publisher Site

Abstract

The art of marketing ranges from finger paintings worthy of the refrigerator to Picassos deserving of museum walls. Of course, the real genius is in divining what product or service should be offered to which customer at what time and at what price.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Mar 1, 1997

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