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Nothing succeeds like success is, as we keep learning in our lives not necessarily true. And yet it seems so plausible that time and again businesses in every sector get caught up in the dream. Putting remakes, reformulations, knockoffs, spinoffs, sonofs, or outandout repeats of previous successes into the marketplace simply does not guarantee that success will repeat.
Journal of Business Strategy – Emerald Publishing
Published: Mar 1, 1996
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