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Stability of Store Selection Criteria A Multinational Study

Stability of Store Selection Criteria A Multinational Study The factor congruency technique is introduced as a tool forcrosscultural or comparative research efforts, where similarities anddifferences in the responses of subjects from different samples areinvestigated. A comparative study of store selection criteria of US andTurkish consumers is employed to demonstrate the use of the technique. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Stability of Store Selection Criteria A Multinational Study

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/02634509110006120
Publisher site
See Article on Publisher Site

Abstract

The factor congruency technique is introduced as a tool forcrosscultural or comparative research efforts, where similarities anddifferences in the responses of subjects from different samples areinvestigated. A comparative study of store selection criteria of US andTurkish consumers is employed to demonstrate the use of the technique.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Feb 1, 1991

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