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Spot the difference: consumer responses towards counterfeits

Spot the difference: consumer responses towards counterfeits Examines consumers' motivation for buying counterfeits or pirated goods. The findings indicated that, compared to those who did not buy pirated music CDs, those who bought the counterfeits viewed such purchases as less risky, and trusted stores that sell counterfeits more. They did not see counterfeits as too unfair to singers or the music industry, thought they benefit the society more, and did not see people who buy them as unethical. We also investigated the influence of social, personality, and demographic factors on consumers' attitude towards piracy. We found that the more value-conscious and less normatively susceptible one was, and the less integrity one had, the more favorable was one's attitude towards piracy. Demographic characteristics were also significant in influencing attitude. Males and those from lower income groups held more favorable attitudes. Finally, attitude towards piracy was significant in influencing purchase intention. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Spot the difference: consumer responses towards counterfeits

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References (21)

Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0736-3761
DOI
10.1108/07363760110392967
Publisher site
See Article on Publisher Site

Abstract

Examines consumers' motivation for buying counterfeits or pirated goods. The findings indicated that, compared to those who did not buy pirated music CDs, those who bought the counterfeits viewed such purchases as less risky, and trusted stores that sell counterfeits more. They did not see counterfeits as too unfair to singers or the music industry, thought they benefit the society more, and did not see people who buy them as unethical. We also investigated the influence of social, personality, and demographic factors on consumers' attitude towards piracy. We found that the more value-conscious and less normatively susceptible one was, and the less integrity one had, the more favorable was one's attitude towards piracy. Demographic characteristics were also significant in influencing attitude. Males and those from lower income groups held more favorable attitudes. Finally, attitude towards piracy was significant in influencing purchase intention.

Journal

Journal of Consumer MarketingEmerald Publishing

Published: Jun 1, 2001

Keywords: Consumer attitudes; Music industry

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