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Sports sentiment and behavior of stock prices: a case of T-20 and IPL cricket matches

Sports sentiment and behavior of stock prices: a case of T-20 and IPL cricket matches The purpose of this paper is to examine whether the emotions and sentiments related to the outcome of the sporting event influence the investment making process.Design/methodology/approachThis study uses the data on stock prices of firms sponsoring the Indian premier league (IPL) teams and data on Indian stock market. The event-study frameworks along with autoregressive moving average and GMM regression are employed to empirical quantify the impacts of the performance of the IPL teams on the stock market returns of the sponsors’ stocks and response of Indian stock market to the outcome of T-20 international matches.FindingsThe paper finds that the team winning IPL title in a season has a positive impact on the returns of the sponsors’ stocks of a particular team, whereas loss of team has a negative impact on returns. The outcome of the cricket matches played by team India in the T-20 has a negligible effect on the Indian stock market.Practical implicationsThe finding of the study implies the coexistence of emotions and rationality at different points in time and the relevance of adaptive market hypothesis to explain such time-varying behavior.Originality/valueThe present investigation is first of its kind to test whether the performance of the IPL cricket team can influence the stock returns of the sponsors. This research shows that sentiment related to sports event such as cricket influences the decision-making process and thus affects underlying stock prices. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Review of Behavioral Finance Emerald Publishing

Sports sentiment and behavior of stock prices: a case of T-20 and IPL cricket matches

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References (24)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1940-5979
DOI
10.1108/rbf-04-2018-0043
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to examine whether the emotions and sentiments related to the outcome of the sporting event influence the investment making process.Design/methodology/approachThis study uses the data on stock prices of firms sponsoring the Indian premier league (IPL) teams and data on Indian stock market. The event-study frameworks along with autoregressive moving average and GMM regression are employed to empirical quantify the impacts of the performance of the IPL teams on the stock market returns of the sponsors’ stocks and response of Indian stock market to the outcome of T-20 international matches.FindingsThe paper finds that the team winning IPL title in a season has a positive impact on the returns of the sponsors’ stocks of a particular team, whereas loss of team has a negative impact on returns. The outcome of the cricket matches played by team India in the T-20 has a negligible effect on the Indian stock market.Practical implicationsThe finding of the study implies the coexistence of emotions and rationality at different points in time and the relevance of adaptive market hypothesis to explain such time-varying behavior.Originality/valueThe present investigation is first of its kind to test whether the performance of the IPL cricket team can influence the stock returns of the sponsors. This research shows that sentiment related to sports event such as cricket influences the decision-making process and thus affects underlying stock prices.

Journal

Review of Behavioral Finance – Emerald Publishing

Published: Aug 8, 2019

Keywords: Emotions; Stock prices; Sentiment; IPL; Sports event; G14; G41

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