Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

SPOKES IN THE WHEEL OF RETAILING

SPOKES IN THE WHEEL OF RETAILING Reviews a 1938 issue of Chain and Multiple Store, detailingthe then current focus of conglomerate retailing, innovations, benefitsto the customer, etc. Explores the issues of expansion andconcentration, store and merchandise marketing, customer service,working conditions, environmental issues. Concludes that the basicretailing issues of 50 years ago differ very little from those of today,emphasizing, as they did, customer service, a formally undefinedmarketing mix, the fears of small shopkeepers, gender confrontation inthe workforce and headbranch office antagonisms. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Loading next page...
 
/lp/emerald-publishing/spokes-in-the-wheel-of-retailing-D4t4kTQRNU
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/09590559210009321
Publisher site
See Article on Publisher Site

Abstract

Reviews a 1938 issue of Chain and Multiple Store, detailingthe then current focus of conglomerate retailing, innovations, benefitsto the customer, etc. Explores the issues of expansion andconcentration, store and merchandise marketing, customer service,working conditions, environmental issues. Concludes that the basicretailing issues of 50 years ago differ very little from those of today,emphasizing, as they did, customer service, a formally undefinedmarketing mix, the fears of small shopkeepers, gender confrontation inthe workforce and headbranch office antagonisms.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Feb 1, 1992

There are no references for this article.