Reviews a 1938 issue of Chain and Multiple Store, detailingthe then current focus of conglomerate retailing, innovations, benefitsto the customer, etc. Explores the issues of expansion andconcentration, store and merchandise marketing, customer service,working conditions, environmental issues. Concludes that the basicretailing issues of 50 years ago differ very little from those of today,emphasizing, as they did, customer service, a formally undefinedmarketing mix, the fears of small shopkeepers, gender confrontation inthe workforce and headbranch office antagonisms.
International Journal of Retail & Distribution Management – Emerald Publishing
Published: Feb 1, 1992