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Spillover effects from web to mobile payment services

Spillover effects from web to mobile payment services PurposeDrawing from the spillover effect literature, the purpose of this paper is to investigate the spillover effect in consumers’ web-mobile payment extension behavior. The authors figure out two categories of factors associated with the spillover effect: relevant schema and schematic fit. Cognitive trust and emotional trust in web payment are used to capture relevant schema, while perceived similarity and perceived business tie are proposed to denote schematic fit in the web-mobile payment extension context.Design/methodology/approachAn online survey (n =552) was conducted to empirically test the model. The data were analyzed by structural equation modeling approach.FindingsThe results show that relevant schema and schematic fit factors positively influence perceived value of mobile payment (MP), which facilitates consumers’ behavioral intention of MP.Originality/valueThis study contributes to the extant literature by theoretically identifying the key factors of the spillover effect and empirically investigating its role during the web-mobile service extension process. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

Spillover effects from web to mobile payment services

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1066-2243
DOI
10.1108/IntR-11-2017-0457
Publisher site
See Article on Publisher Site

Abstract

PurposeDrawing from the spillover effect literature, the purpose of this paper is to investigate the spillover effect in consumers’ web-mobile payment extension behavior. The authors figure out two categories of factors associated with the spillover effect: relevant schema and schematic fit. Cognitive trust and emotional trust in web payment are used to capture relevant schema, while perceived similarity and perceived business tie are proposed to denote schematic fit in the web-mobile payment extension context.Design/methodology/approachAn online survey (n =552) was conducted to empirically test the model. The data were analyzed by structural equation modeling approach.FindingsThe results show that relevant schema and schematic fit factors positively influence perceived value of mobile payment (MP), which facilitates consumers’ behavioral intention of MP.Originality/valueThis study contributes to the extant literature by theoretically identifying the key factors of the spillover effect and empirically investigating its role during the web-mobile service extension process.

Journal

Internet ResearchEmerald Publishing

Published: Dec 2, 2019

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