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Speed dating or marriage? Brazilian business fairs according to a sample of metal/mechanic companies

Speed dating or marriage? Brazilian business fairs according to a sample of metal/mechanic companies This paper aims to focus on Brazilian business fairs primarily attended by metalworking companies.Design/methodology/approachUsing a qualitative and exploratory approach, data were collected through semi-structured interviews answered by exhibitor companies from two of the most relevant Brazilian states in this industrial sector: Santa Catarina and Rio Grande do Sul.FindingsThe results recognize the four pillars of the interorganizational relationship developed among exhibitors at business fairs and launch serious implications for the effective development of business fairs as spaces of interorganizational relationship and of value creation.Originality/valueThis is the first study discussing the trade fairs of the Brazilian emerging industry related to the metal-mechanic sector of two of the most significant states in the country: Rio Grande do Sul and Santa Catarina. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business and Industrial Marketing Emerald Publishing

Speed dating or marriage? Brazilian business fairs according to a sample of metal/mechanic companies

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References (73)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0885-8624
DOI
10.1108/jbim-12-2017-0314
Publisher site
See Article on Publisher Site

Abstract

This paper aims to focus on Brazilian business fairs primarily attended by metalworking companies.Design/methodology/approachUsing a qualitative and exploratory approach, data were collected through semi-structured interviews answered by exhibitor companies from two of the most relevant Brazilian states in this industrial sector: Santa Catarina and Rio Grande do Sul.FindingsThe results recognize the four pillars of the interorganizational relationship developed among exhibitors at business fairs and launch serious implications for the effective development of business fairs as spaces of interorganizational relationship and of value creation.Originality/valueThis is the first study discussing the trade fairs of the Brazilian emerging industry related to the metal-mechanic sector of two of the most significant states in the country: Rio Grande do Sul and Santa Catarina.

Journal

Journal of Business and Industrial MarketingEmerald Publishing

Published: Mar 1, 2019

Keywords: Joint actions; Interorganizational relationship; Business fairs; Mechanisms of interaction; Exhibitors

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