Purpose – To review the innovative products of a particular UK company. Design/methodology/approach – Looks at the history and philosophy of the company, the design and advantages of their brand authenticator product, and then presents their latest spectrophotometric instruments. Findings – Starting in the field of miniature spectrophotometers, which soon became very competitive, the company found a niche market and developed an instrument well‐suited to that market. Their latest products build on that success. Originality/value – An encouraging report for technologists and entrepreneurs.
Sensor Review – Emerald Publishing
Published: Apr 1, 2006
Keywords: Quality control; Brand identity; Tests and testing; Ultraviolet radiation; Spectra; Photoelectric devices
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