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Specialitysize college females Satisfaction with retail outlets and apparel fit

Specialitysize college females Satisfaction with retail outlets and apparel fit This study measures the levels of satisfaction regarding retail attributes and apparel fit among specialitysize petite, tall, large college women. Previous studies have measured satisfaction among older specialitysize women, but none has focused on younger women. The study utilised a conceptual framework based on Renoux's theory of retail satisfaction which consisted of three dimensions shopping system satisfaction, buying system satisfaction, and consuming system satisfaction. Renoux's theory of retail satisfaction was applied to specialitysize college women when considering apparel purchases. Female students from nine geographically diverse universities completed the questionnaire. The 358 respondents were categorised into three specialitysize groups based on their height or clothing size. Respondents who were not categorised as being specialitysize were placed in an average category. Analyses of variance were used to measure the levels of satisfaction. Findings indicated largesize college females were the only group who had significant dissatisfaction in regard to shopping and buying systems retail attributes. The results were surprising because there are numerous stores specifically targeted to largesize females however, these stores do not appear to be satisfactorily meeting the needs of the largesize college females who participated in this study. Petite, tall and largesize college females indicated dissatisfaction with various apparel fit variables, with the largesize group being most dissatisfied. The results indicated that apparel manufacturers should reevaluate their sizing standards perhaps a universal, international sizing standard is warranted. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Fashion Marketing and Management Emerald Publishing

Specialitysize college females Satisfaction with retail outlets and apparel fit

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1361-2026
DOI
10.1108/eb022599
Publisher site
See Article on Publisher Site

Abstract

This study measures the levels of satisfaction regarding retail attributes and apparel fit among specialitysize petite, tall, large college women. Previous studies have measured satisfaction among older specialitysize women, but none has focused on younger women. The study utilised a conceptual framework based on Renoux's theory of retail satisfaction which consisted of three dimensions shopping system satisfaction, buying system satisfaction, and consuming system satisfaction. Renoux's theory of retail satisfaction was applied to specialitysize college women when considering apparel purchases. Female students from nine geographically diverse universities completed the questionnaire. The 358 respondents were categorised into three specialitysize groups based on their height or clothing size. Respondents who were not categorised as being specialitysize were placed in an average category. Analyses of variance were used to measure the levels of satisfaction. Findings indicated largesize college females were the only group who had significant dissatisfaction in regard to shopping and buying systems retail attributes. The results were surprising because there are numerous stores specifically targeted to largesize females however, these stores do not appear to be satisfactorily meeting the needs of the largesize college females who participated in this study. Petite, tall and largesize college females indicated dissatisfaction with various apparel fit variables, with the largesize group being most dissatisfied. The results indicated that apparel manufacturers should reevaluate their sizing standards perhaps a universal, international sizing standard is warranted.

Journal

Journal of Fashion Marketing and ManagementEmerald Publishing

Published: Apr 1, 2000

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