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Speaking of change: three communication approaches in studies of organizational change

Speaking of change: three communication approaches in studies of organizational change Purpose – The purpose of the present review of communication approaches to organizational change is to identify and further develop the range of perspectives available in the literature and to present a framework on communication and change that could underpin future research. Design/methodology/approach – Research on communication, narratives, stories and discourse, which have mapped new terrain in the study of organizational change, is reviewed and discussed. Findings – The authors conclude that despite the vast academic and popular change literature, communication approaches to change still remain underdeveloped and communication scholars are, with few exceptions, remarkably absent in the field. Three challenges for the future are proposed, that researchers of communication and organizational change need to consider. Originality/value – This paper provides a comprehensive literature review in the field of communication during organizational change. By integrating these studies in a new framework of communication as tool, process and social transformation, the authors offer a new foundation for theory building in this area. Further development and integration of these three different communication approaches is suggested, which would offer better conditions for research and practice to embrace the complex processes of organizational change. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Corporate Communications: An International Journal Emerald Publishing

Speaking of change: three communication approaches in studies of organizational change

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
1356-3289
DOI
10.1108/13563280810893661
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of the present review of communication approaches to organizational change is to identify and further develop the range of perspectives available in the literature and to present a framework on communication and change that could underpin future research. Design/methodology/approach – Research on communication, narratives, stories and discourse, which have mapped new terrain in the study of organizational change, is reviewed and discussed. Findings – The authors conclude that despite the vast academic and popular change literature, communication approaches to change still remain underdeveloped and communication scholars are, with few exceptions, remarkably absent in the field. Three challenges for the future are proposed, that researchers of communication and organizational change need to consider. Originality/value – This paper provides a comprehensive literature review in the field of communication during organizational change. By integrating these studies in a new framework of communication as tool, process and social transformation, the authors offer a new foundation for theory building in this area. Further development and integration of these three different communication approaches is suggested, which would offer better conditions for research and practice to embrace the complex processes of organizational change.

Journal

Corporate Communications: An International JournalEmerald Publishing

Published: Aug 6, 2008

Keywords: Organizational change; Communication; Change management; Emergent strategy

References