Spatial taste formation as a place marketing tool: the case of live music consumption

Spatial taste formation as a place marketing tool: the case of live music consumption PurposeThe aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of contemporary place marketing and/or place management strategies.Design/methodology/approachThe paper draws on previous research conducted within the context of live music consumption and, in particular, within live musical spaces such as festivals and concert halls.FindingsThis paper illustrates how spatial taste formation can inform the development of topographies of taste which focus on the creation of field-specific experiences. It also offers insights for understanding the phenomenological uniqueness of various places and the role of place users and other stakeholders in the creation of place marketing and branding value.Originality valueThe paper elaborates upon the potential usefulness of spatial taste formation for place management and marketing research practice and draws out implications for future research. It advances a holistic and phenomenological understanding of place which illustrates how users’ perceptions of place are shaped by their experiences in various places and by the interplay of these experiences with their individual tastes and vice versa. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Place Management and Development Emerald Publishing

Spatial taste formation as a place marketing tool: the case of live music consumption

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1753-8335
DOI
10.1108/JPMD-01-2017-0009
Publisher site
See Article on Publisher Site

Abstract

PurposeThe aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of contemporary place marketing and/or place management strategies.Design/methodology/approachThe paper draws on previous research conducted within the context of live music consumption and, in particular, within live musical spaces such as festivals and concert halls.FindingsThis paper illustrates how spatial taste formation can inform the development of topographies of taste which focus on the creation of field-specific experiences. It also offers insights for understanding the phenomenological uniqueness of various places and the role of place users and other stakeholders in the creation of place marketing and branding value.Originality valueThe paper elaborates upon the potential usefulness of spatial taste formation for place management and marketing research practice and draws out implications for future research. It advances a holistic and phenomenological understanding of place which illustrates how users’ perceptions of place are shaped by their experiences in various places and by the interplay of these experiences with their individual tastes and vice versa.

Journal

Journal of Place Management and DevelopmentEmerald Publishing

Published: Dec 4, 2017

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