Examines how Chinese organizational buyers evaluate four categories of industrial products from four different source‐regions, the basic hypothesis being that the majority of the purchasing managers held favourable images of the industrial products coming from the industrialized regions of the world. Discovers that statistically significant differences exist among respondents in terms of age, sex, education, income and work experience, and the source‐regions selected for procurement of four classes of industrial products.
European Journal of Marketing – Emerald Publishing
Published: May 1, 1992
Keywords: China; Industry; Product management; Organizational performance; Purchasing; Market segmentation