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Sourcing of Industrial Products: Regiocentric Orientation of Chinese Organizational Buyers

Sourcing of Industrial Products: Regiocentric Orientation of Chinese Organizational Buyers Examines how Chinese organizational buyers evaluate four categories of industrial products from four different source‐regions, the basic hypothesis being that the majority of the purchasing managers held favourable images of the industrial products coming from the industrialized regions of the world. Discovers that statistically significant differences exist among respondents in terms of age, sex, education, income and work experience, and the source‐regions selected for procurement of four classes of industrial products. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Sourcing of Industrial Products: Regiocentric Orientation of Chinese Organizational Buyers

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Publisher
Emerald Publishing
Copyright
Copyright © 1992 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569210014406
Publisher site
See Article on Publisher Site

Abstract

Examines how Chinese organizational buyers evaluate four categories of industrial products from four different source‐regions, the basic hypothesis being that the majority of the purchasing managers held favourable images of the industrial products coming from the industrialized regions of the world. Discovers that statistically significant differences exist among respondents in terms of age, sex, education, income and work experience, and the source‐regions selected for procurement of four classes of industrial products.

Journal

European Journal of MarketingEmerald Publishing

Published: May 1, 1992

Keywords: China; Industry; Product management; Organizational performance; Purchasing; Market segmentation

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