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Sources for advertising and marketing history at the McCracken Research Library, Buffalo Bill Center of the West

Sources for advertising and marketing history at the McCracken Research Library, Buffalo Bill... This paper aims to describe written and visual data sources useful for researching the history of advertising and marketing that are held in the collections of the McCracken Research Library at the Buffalo Bill Center of the West in Cody, Wyoming.Design/methodology/approachKnowledge of the McCracken collections has been acquired over several years of online searches and subsequent data analyses, communications with Library staff and from a personal visit to Cody in September 2021.FindingsSeveral digital collections are surveyed. The Roy Marcot Firearms Advertisement Collection visually documents industry practices and also speaks to larger issues in American gun culture. The Winchester Publications provide insights via company magazines into product and management strategies, hardware retailing and visual merchandising tactics during the 1920s. The Schuyler, Hartley and Graham archive of business correspondence illustrate business-to-business marketing from the nineteenth through the early 20th century. The Buffalo Bill Collection reveals how the culturally important Wild West shows were promoted and experienced.Originality/valueThis paper familiarizes advertising and marketing historians with the primary sources in the McCracken Research Library and suggests some potential areas for study. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Sources for advertising and marketing history at the McCracken Research Library, Buffalo Bill Center of the West

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References (16)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1755-750X
eISSN
1755-750X
DOI
10.1108/jhrm-07-2021-0029
Publisher site
See Article on Publisher Site

Abstract

This paper aims to describe written and visual data sources useful for researching the history of advertising and marketing that are held in the collections of the McCracken Research Library at the Buffalo Bill Center of the West in Cody, Wyoming.Design/methodology/approachKnowledge of the McCracken collections has been acquired over several years of online searches and subsequent data analyses, communications with Library staff and from a personal visit to Cody in September 2021.FindingsSeveral digital collections are surveyed. The Roy Marcot Firearms Advertisement Collection visually documents industry practices and also speaks to larger issues in American gun culture. The Winchester Publications provide insights via company magazines into product and management strategies, hardware retailing and visual merchandising tactics during the 1920s. The Schuyler, Hartley and Graham archive of business correspondence illustrate business-to-business marketing from the nineteenth through the early 20th century. The Buffalo Bill Collection reveals how the culturally important Wild West shows were promoted and experienced.Originality/valueThis paper familiarizes advertising and marketing historians with the primary sources in the McCracken Research Library and suggests some potential areas for study.

Journal

Journal of Historical Research in MarketingEmerald Publishing

Published: May 6, 2022

Keywords: Marketing history; Advertising history; Winchester repeating arms; Buffalo Bill Center of the West; McCracken Research Library; Buffalo Bill’s Wild West

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