Sony struggles to remain creative: Innovation vs. efficiency and productivity

Sony struggles to remain creative: Innovation vs. efficiency and productivity Making a video game these days is getting more and more like making a movie. So‐called blockbuster games are developed by large teams of programmers managed by “producers”, can take many years to come to market and generally cost major amounts of money to make. The rewards, however, can be lucrative. With global sales of more than $20 billion a year, the computer and video games market is now bigger than Hollywood. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Sony struggles to remain creative: Innovation vs. efficiency and productivity

Strategic Direction, Volume 20 (4): 3 – Apr 1, 2004

Loading next page...
 
/lp/emerald-publishing/sony-struggles-to-remain-creative-innovation-vs-efficiency-and-eR5KvZtuNd
Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580540410527458
Publisher site
See Article on Publisher Site

Abstract

Making a video game these days is getting more and more like making a movie. So‐called blockbuster games are developed by large teams of programmers managed by “producers”, can take many years to come to market and generally cost major amounts of money to make. The rewards, however, can be lucrative. With global sales of more than $20 billion a year, the computer and video games market is now bigger than Hollywood.

Journal

Strategic DirectionEmerald Publishing

Published: Apr 1, 2004

Keywords: Sony Corporation; Consumer electronics; Games; Project management; Corporate culture; R&D

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off