Making a video game these days is getting more and more like making a movie. So‐called blockbuster games are developed by large teams of programmers managed by “producers”, can take many years to come to market and generally cost major amounts of money to make. The rewards, however, can be lucrative. With global sales of more than $20 billion a year, the computer and video games market is now bigger than Hollywood.
Strategic Direction – Emerald Publishing
Published: Apr 1, 2004
Keywords: Sony Corporation; Consumer electronics; Games; Project management; Corporate culture; R&D
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