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Purpose – An open question in the advanced economies, and in the current crisis even more, is to widely improve knowledge sharing as a driver of innovation and creativity processes. The need of addressing knowledge, creativity and innovation is co‐generating new knowledge sharing tools, attempting to create new network linkages among professionals (such as engineers, researchers, professors, architects, creative designers, etc.), among financial/business companies and, between professionals and financial/business companies. The paper aims to discuss these issues. Design/methodology/approach – To achieve this goal, during the Knowledge Intelligence and Innovation for a sustainable Growth (KnowInG) project (2010‐2013), the Social Network KnowInG (SoN‐KInG) model and framework consisting in a digital eco‐system were created. The benefits and the potentialities of the SoN‐KInG as knowledge sharing tool both for professionals and businesses are discussed in the paper. Findings – SoN‐KInG unifies the innovative aspects provided by three different social networks (Facebook, LinkedIn and Twitter) both, in professional and business domains, giving a holistic tool for knowledge sharing and knowledge management for online communities of interest. Originality/value – SoN‐KInG provides an original model based on a holistic vision of social networking in the innovation and business domain and a framework, which consists in a web platform functioning as a hub of communities of interest where each member can converge creating new communities and also embedding communities where s/he is already involved in.
Journal of Systems and Information Technology – Emerald Publishing
Published: Mar 4, 2014
Keywords: Knowledge management; Innovation; Social media; Digital business eco‐system
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