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This article, based on the winning essay in the 198990 Minit Prizecompetition, looks beyond the problems currently besetting manyretailers and tries to uncover the important factors which willinfluence retailing in the next decade. It examines retailingshistorical development, and it sees much continuity in the retailenvironment of the 1990s. It discusses some of the key problems andopportunities which are likely to confront retailers, and suggests thatretailers will need to capitalise better on their proximity to consumersin order to maintain their high profits and dominant position in thedistribution chain.
International Journal of Retail & Distribution Management – Emerald Publishing
Published: May 1, 1991
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