Socioeconomic determinants of profitability of fresh fish marketing in Ogun state, Nigeria

Socioeconomic determinants of profitability of fresh fish marketing in Ogun state, Nigeria PurposeThe study aimed to examine the socioeconomic determinants of profitability of fresh fish marketing in Ogun State, Nigeria. Design/methodology/approachThe study was a cross-sectional survey of one hundred and twenty fresh fish marketers selected randomly from four major fish markets in Ado-Odo Local Government area of Ogun State, Nigeria. Data were collected using structured questionnaire which was designed to solicit information on the marketers’ socioeconomic and marketing characteristics, operating costs and returns, and problems associated with fish marketing in the study area. A combination of descriptive statistics, marketing margin, budgetary and ordinary least square (OLS) regression analyses were employed to analyse the study data. FindingsThe study showed that female (85.8%) dominated fresh fish marketing. The percent marketing margin of fresh fish was 34.55%. The percent marketing investment of ₦20,906.03, ₦20,453 per month and 1.43 were realized respectively. The result of the regression analysis revealed that profit from fresh fish was significantly determined by education, proportion of household members involved in fresh fish marketing, marketers experience, capital, number of sales outlet and purchase price. Research limitations/implicationsThe findings was based on information supplied by the fresh fish marketers in the study area based on their memory recall since most of the respondents do not have diary where records of activities were kept before the surveyPractical implicationsThis study contributes to the existing literature in fish marketing and will provide empirical information to policy makers in the formulation of appropriate policies. It will also serve as a guide to practicing and prospective fresh fish marketers and to researchers who may investigate further into the subject matter.Originality/valueThe study is original in nature and revealed the economic status of fresh fish marketing in Ogun State, nigeria http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Social Economics Emerald Publishing

Socioeconomic determinants of profitability of fresh fish marketing in Ogun state, Nigeria

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0306-8293
DOI
10.1108/IJSE-07-2014-0147
Publisher site
See Article on Publisher Site

Abstract

PurposeThe study aimed to examine the socioeconomic determinants of profitability of fresh fish marketing in Ogun State, Nigeria. Design/methodology/approachThe study was a cross-sectional survey of one hundred and twenty fresh fish marketers selected randomly from four major fish markets in Ado-Odo Local Government area of Ogun State, Nigeria. Data were collected using structured questionnaire which was designed to solicit information on the marketers’ socioeconomic and marketing characteristics, operating costs and returns, and problems associated with fish marketing in the study area. A combination of descriptive statistics, marketing margin, budgetary and ordinary least square (OLS) regression analyses were employed to analyse the study data. FindingsThe study showed that female (85.8%) dominated fresh fish marketing. The percent marketing margin of fresh fish was 34.55%. The percent marketing investment of ₦20,906.03, ₦20,453 per month and 1.43 were realized respectively. The result of the regression analysis revealed that profit from fresh fish was significantly determined by education, proportion of household members involved in fresh fish marketing, marketers experience, capital, number of sales outlet and purchase price. Research limitations/implicationsThe findings was based on information supplied by the fresh fish marketers in the study area based on their memory recall since most of the respondents do not have diary where records of activities were kept before the surveyPractical implicationsThis study contributes to the existing literature in fish marketing and will provide empirical information to policy makers in the formulation of appropriate policies. It will also serve as a guide to practicing and prospective fresh fish marketers and to researchers who may investigate further into the subject matter.Originality/valueThe study is original in nature and revealed the economic status of fresh fish marketing in Ogun State, nigeria

Journal

International Journal of Social EconomicsEmerald Publishing

Published: Aug 8, 2016

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