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Social value change, embeddedness and social entrepreneurship

Social value change, embeddedness and social entrepreneurship PurposeIn this study we explore the shift in social and cultural values in the wake of ongoing change; specifically, the degree of embeddedness of these values among farm-based entrepreneurs. We examine how this value-change-embeddedness continuum can further the development of theories in the field of social entrepreneurship.Design/methodology/approachWe use an exploratory and a descriptive approach when interviewing eight farmers and members of their respective households. The sample encompasses almost all the providers of farm-based tourism in this particular area of rural Norway. The empirical materials form the basis for selecting our theoretical approach, one of which is a structural life mode analysis. FindingsOur findings show that the social value of self-reliance, when taken to extremes, can hinder the growth of deeper commercial cooperation between farmers. This constitutes a challenge to efficiency and effectiveness on a larger scale, given a need for both independence and interdependence together with flexible entrepreneurial network cooperation in social entrepreneurship. Our findings also indicate that social entrepreneurship does not necessarily have to include a cognitive shift in values and roles to the exclusion of a productive entrepreneurial identity. Originality/valueBy focusing on value changes in social entrepreneurship, this paper addresses a significant gap in the entrepreneurship literature relating to the process of value creation. By using the structural life mode analysis, this study identifies the underlying value changes that are fundamental to entrepreneurial processes, allowing that process to unfold and take hold to the betterment of affected farm-based communities. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Enterprising Communities: People and Places in the Global Economy Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1750-6204
DOI
10.1108/JEC-08-2014-0015
Publisher site
See Article on Publisher Site

Abstract

PurposeIn this study we explore the shift in social and cultural values in the wake of ongoing change; specifically, the degree of embeddedness of these values among farm-based entrepreneurs. We examine how this value-change-embeddedness continuum can further the development of theories in the field of social entrepreneurship.Design/methodology/approachWe use an exploratory and a descriptive approach when interviewing eight farmers and members of their respective households. The sample encompasses almost all the providers of farm-based tourism in this particular area of rural Norway. The empirical materials form the basis for selecting our theoretical approach, one of which is a structural life mode analysis. FindingsOur findings show that the social value of self-reliance, when taken to extremes, can hinder the growth of deeper commercial cooperation between farmers. This constitutes a challenge to efficiency and effectiveness on a larger scale, given a need for both independence and interdependence together with flexible entrepreneurial network cooperation in social entrepreneurship. Our findings also indicate that social entrepreneurship does not necessarily have to include a cognitive shift in values and roles to the exclusion of a productive entrepreneurial identity. Originality/valueBy focusing on value changes in social entrepreneurship, this paper addresses a significant gap in the entrepreneurship literature relating to the process of value creation. By using the structural life mode analysis, this study identifies the underlying value changes that are fundamental to entrepreneurial processes, allowing that process to unfold and take hold to the betterment of affected farm-based communities.

Journal

Journal of Enterprising Communities: People and Places in the Global EconomyEmerald Publishing

Published: Aug 8, 2016

References