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Social media for government information dissemination: content, characteristics and civic engagement

Social media for government information dissemination: content, characteristics and civic engagement The purpose of this study is to examine the information distributed on social media by government ministries. In addition, this study seeks to categorize and identify the characteristics of the highest engaging government social media posts.Design/methodology/approachThis article is based on content analysis to examine the work of Israeli government ministries on Facebook. Descriptive and inferential statistics were used to analyze 6,292 posts posted over a six-month period, and a sample of 230 of the most popular posts was analyzed qualitatively.FindingsFindings indicate that government ministries primarily direct and link to internal Facebook pages, with few, if any, referrals to official government websites. In addition, the types of content that generate the highest levels of engagement are classified as operations and events or symbolic acts (e.g. greetings or condolences) and are containing visual content as photos or video clips.Originality/valueThis study contributes to the literature on the topic in several ways. First, it presents findings from a cross-national study of government authorities and organizations that operate and serve diverse populations in a multicultural country. Second, this study presents a novel examination of information strategies by government organizations with focusing on the characteristics of links, media types, content and posting frequency. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Aslib Journal of Information Management Emerald Publishing

Social media for government information dissemination: content, characteristics and civic engagement

Aslib Journal of Information Management , Volume 73 (3): 24 – Jun 11, 2021

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References (48)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2050-3806
DOI
10.1108/ajim-07-2020-0201
Publisher site
See Article on Publisher Site

Abstract

The purpose of this study is to examine the information distributed on social media by government ministries. In addition, this study seeks to categorize and identify the characteristics of the highest engaging government social media posts.Design/methodology/approachThis article is based on content analysis to examine the work of Israeli government ministries on Facebook. Descriptive and inferential statistics were used to analyze 6,292 posts posted over a six-month period, and a sample of 230 of the most popular posts was analyzed qualitatively.FindingsFindings indicate that government ministries primarily direct and link to internal Facebook pages, with few, if any, referrals to official government websites. In addition, the types of content that generate the highest levels of engagement are classified as operations and events or symbolic acts (e.g. greetings or condolences) and are containing visual content as photos or video clips.Originality/valueThis study contributes to the literature on the topic in several ways. First, it presents findings from a cross-national study of government authorities and organizations that operate and serve diverse populations in a multicultural country. Second, this study presents a novel examination of information strategies by government organizations with focusing on the characteristics of links, media types, content and posting frequency.

Journal

Aslib Journal of Information ManagementEmerald Publishing

Published: Jun 11, 2021

Keywords: Social media; Government information; Content analysis; Information dissemination; E-Government; Facebook

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