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Social influence of hubs in information cascade processes

Social influence of hubs in information cascade processes PurposeThe purpose of this paper is to explore how hubs’ social influence on social network decisions can cause the behavior of information cascades in a market.Design/methodology/approachThe authors establish understanding of the fundamental mechanism of information cascades through a computational simulation approach.FindingsEigenvector centrality, betweenness centrality, and PageRank are statistically correlated with the occurrence of information cascades among agents; the hubs’ incorrect decisions in the early diffusion stage can significantly cause misled shift cascades; and the bridge role of hubs is more influential than their pivotal position role in the process of misled shift cascades.Originality/valueThis implication can be extendable in the field of marketing, sequential voting, and technology, or innovation adoption. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Social influence of hubs in information cascade processes

Management Decision , Volume 55 (4): 15 – May 15, 2017

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References (53)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0025-1747
DOI
10.1108/MD-10-2016-0681
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to explore how hubs’ social influence on social network decisions can cause the behavior of information cascades in a market.Design/methodology/approachThe authors establish understanding of the fundamental mechanism of information cascades through a computational simulation approach.FindingsEigenvector centrality, betweenness centrality, and PageRank are statistically correlated with the occurrence of information cascades among agents; the hubs’ incorrect decisions in the early diffusion stage can significantly cause misled shift cascades; and the bridge role of hubs is more influential than their pivotal position role in the process of misled shift cascades.Originality/valueThis implication can be extendable in the field of marketing, sequential voting, and technology, or innovation adoption.

Journal

Management DecisionEmerald Publishing

Published: May 15, 2017

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