Social constructionism and personal constructivism Getting the business owner's view on the role of sex and gender

Social constructionism and personal constructivism Getting the business owner's view on the role... Purpose – While the entrepreneurship and small business research literature has tended to portray women as lesser than men in identifying the differences between them, little research has looked at how gender is construed in business ownership. The purpose of this paper is to provide a new focus, examining how male and female business owners construe each other. Design/methodology/approach – The research employs George Kelly's personal construct theory and repertory grids to examine the constructs associated with male and female business owners. Findings – It is found that there are many constructs used to describe business owners and, counter to predictions from some of the literature review, few differences between the way in which male and female business owners are construed. The paper offers explanations as to why so few differences are found. Research limitations/implications – The sample is limited to just one area of Britain and the businesses had all been established in the last three years. This will influence the generalizability of the findings. Originality/value – This paper is able to offer research evidence to demonstrate that male and female business owners do not construe male and female business owners differently. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Gender and Entrepreneurship Emerald Publishing

Social constructionism and personal constructivism Getting the business owner's view on the role of sex and gender

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Publisher
Emerald Publishing
Copyright
Copyright © 2010 Emerald Group Publishing Limited. All rights reserved.
ISSN
1756-6266
DOI
10.1108/17566261011026556
Publisher site
See Article on Publisher Site

Abstract

Purpose – While the entrepreneurship and small business research literature has tended to portray women as lesser than men in identifying the differences between them, little research has looked at how gender is construed in business ownership. The purpose of this paper is to provide a new focus, examining how male and female business owners construe each other. Design/methodology/approach – The research employs George Kelly's personal construct theory and repertory grids to examine the constructs associated with male and female business owners. Findings – It is found that there are many constructs used to describe business owners and, counter to predictions from some of the literature review, few differences between the way in which male and female business owners are construed. The paper offers explanations as to why so few differences are found. Research limitations/implications – The sample is limited to just one area of Britain and the businesses had all been established in the last three years. This will influence the generalizability of the findings. Originality/value – This paper is able to offer research evidence to demonstrate that male and female business owners do not construe male and female business owners differently.

Journal

International Journal of Gender and EntrepreneurshipEmerald Publishing

Published: Mar 30, 2010

Keywords: Gender; Small enterprises; Entrepreneurialism; United Kingdom

References

  • Why research on women entrepreneurs needs new directions
    Ahl, H.
  • Sex‐role stereotypes: a current appraisal
    Broverman, I.; Vogel, S.R.; Broverman, D.M.; Clarkson, F.E.; Rosenkranz, P.S.
  • Forward
    Curran, J.
  • The small firm: asset or liability
    Deeks, J.
  • The leadership styles of women and men
    Eagly, A.H.; Johannesen‐Schmidt, M.
  • The entrepreneurial propensity of women
    Langowitz, N.; Minniti, M.
  • The quest for invisibility: female entrepreneurs and the masculine norm of entrepreneurship
    Lewis, P.
  • Feminist insight on gendered work: new directions in research on women and entrepreneurship
    Mirchandani, K.
  • Mythicizing and reification in entrepreneurial discourse: ideology critique of entrepreneurial studies
    Ogbor, J.O.

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