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So you have strategy … how do you get it adopted?

So you have strategy … how do you get it adopted? Purpose – This paper aims to share the latest thinking in how to get innovative ideas and new strategies adopted. Design/methodology/approach – This article summarizes the model and techniques described in more detail in the book The Myth of the Mousetrap, How to Get your Ideas Adopted (and Change the World) by Anne Miller. Findings – New ideas face four stages of resistance, in which people are blind, frozen, interested and integrated. In the first ideas are ignored because they do not fit, so you have to open their eyes, for example by changing their environment. In the second people are aware but insufficiently motivated. If you can give them a shock, connection and safety they will unfreeze. In the third, they are interested, but may oppose your idea, while in the fourth stage the new idea needs help to become normal, otherwise people will slip back into their old habits. All four stages must be addressed if ideas are to be adopted and changes to stick. Originality/value – The paper helps busy executives learn new techniques to get their ideas adopted, and hence deliver results fast and make change stick. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

So you have strategy … how do you get it adopted?

Strategic Direction , Volume 24 (7): 3 – May 23, 2008

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References (2)

Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580540810877320
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to share the latest thinking in how to get innovative ideas and new strategies adopted. Design/methodology/approach – This article summarizes the model and techniques described in more detail in the book The Myth of the Mousetrap, How to Get your Ideas Adopted (and Change the World) by Anne Miller. Findings – New ideas face four stages of resistance, in which people are blind, frozen, interested and integrated. In the first ideas are ignored because they do not fit, so you have to open their eyes, for example by changing their environment. In the second people are aware but insufficiently motivated. If you can give them a shock, connection and safety they will unfreeze. In the third, they are interested, but may oppose your idea, while in the fourth stage the new idea needs help to become normal, otherwise people will slip back into their old habits. All four stages must be addressed if ideas are to be adopted and changes to stick. Originality/value – The paper helps busy executives learn new techniques to get their ideas adopted, and hence deliver results fast and make change stick.

Journal

Strategic DirectionEmerald Publishing

Published: May 23, 2008

Keywords: Change management; Innovation; Leadership

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