Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

SNAP CRACKLE POP

SNAP CRACKLE POP Burnt by the foibles of celebrity spokespeople, more and more companies are turning their corporate images and fortunes over to animated characters. Is that a good strategic move Tony, for one, thinks it's GGGGGreat http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

SNAP CRACKLE POP

Unruh, Christine
Journal of Business Strategy , Volume 16 (2): 5 – Feb 1, 1995
Download PDF
5 pages

Loading next page...
 
/lp/emerald-publishing/snap-crackle-pop-GUtJZGSBWh

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039689
Publisher site
See Article on Publisher Site

Abstract

Burnt by the foibles of celebrity spokespeople, more and more companies are turning their corporate images and fortunes over to animated characters. Is that a good strategic move Tony, for one, thinks it's GGGGGreat

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1995

There are no references for this article.