Scrutiny of corporate activity is greater than ever and there is no more active, or indeed, arguably, effective, campaigning force than the environmental lobby. A mismanaged environmental incident where an industry specialist's company or client is held responsible can do enormous damage to the specialist's reputation. Such crises stick in the mind and frequently have a much wider public impact than other corporate crises which are quickly off the public agenda. This paper examines the reasons behind this added impact of environmental crises, sets out the essentials for preparation and looks at how key principles apply to managing such a crisis and stresses the importance of working closely with third‐party experts in order to communicate effectively. It also demonstrates through a case history how an organisation can effectively work with an activist group.
Journal of Communication Management – Emerald Publishing
Published: Dec 1, 2005
Keywords: Environment management; Disaster; Communication corporate image; Contingency planning
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