SME retailer internationalisation: case study evidence from British retailers

SME retailer internationalisation: case study evidence from British retailers Purpose – The internationalisation of large multinational retailers is well documented and much research attention has been given to their motives and strategies for expansion. Yet, no research in this field has specifically addressed the internationalisation of small‐ to medium‐sized companies (SMEs) operating in the retail industry. The theoretical insights from the literature revealed important gaps in extant research, which relate to the barriers, stimulants, drivers, facilitators, process, and market entry strategy of retail SME internationalisation. Design/methodology/approach – This paper aims to fill these gaps. Since the intention of this study was not to describe, but rather to build theory from an unexplored area of research, an in‐depth case approach was deemed most appropriate. Therefore, the paper presents the findings from a number of case studies of SME retail internationalisation operating from the UK. Findings – Key findings from this study not only confirm that smaller British retailers have both the potential and capability to enter international markets successfully, but provides initial insights into how they overcome the constraints of size and establish an international market strategy. The findings from this study also offer insights into the SME sector of the retail industry in the UK in terms of their experience and adoption of government exporting programmes, and details the main implications for managers of small international firms. Originality/value – Although knowledge on SME retailer internationalisation, as it stands, is at a very early stage of development, this analysis of actual company activity in the UK retail industry provides important insights into a neglected area of international retail study and should help to develop the body of knowledge on SME internationalisation in general. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

SME retailer internationalisation: case study evidence from British retailers

Loading next page...
 
/lp/emerald-publishing/sme-retailer-internationalisation-case-study-evidence-from-british-HWgn6atOPN
Publisher
Emerald Publishing
Copyright
Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
ISSN
0265-1335
DOI
10.1108/02651330610646287
Publisher site
See Article on Publisher Site

Abstract

Purpose – The internationalisation of large multinational retailers is well documented and much research attention has been given to their motives and strategies for expansion. Yet, no research in this field has specifically addressed the internationalisation of small‐ to medium‐sized companies (SMEs) operating in the retail industry. The theoretical insights from the literature revealed important gaps in extant research, which relate to the barriers, stimulants, drivers, facilitators, process, and market entry strategy of retail SME internationalisation. Design/methodology/approach – This paper aims to fill these gaps. Since the intention of this study was not to describe, but rather to build theory from an unexplored area of research, an in‐depth case approach was deemed most appropriate. Therefore, the paper presents the findings from a number of case studies of SME retail internationalisation operating from the UK. Findings – Key findings from this study not only confirm that smaller British retailers have both the potential and capability to enter international markets successfully, but provides initial insights into how they overcome the constraints of size and establish an international market strategy. The findings from this study also offer insights into the SME sector of the retail industry in the UK in terms of their experience and adoption of government exporting programmes, and details the main implications for managers of small international firms. Originality/value – Although knowledge on SME retailer internationalisation, as it stands, is at a very early stage of development, this analysis of actual company activity in the UK retail industry provides important insights into a neglected area of international retail study and should help to develop the body of knowledge on SME internationalisation in general.

Journal

International Marketing ReviewEmerald Publishing

Published: Jan 1, 2006

Keywords: Small to medium‐sized enterprises; Retailers; International business; United Kingdom

References

  • The use of franchising by US based retailers
    Alon, I.
  • Paths to internationalisation among small and medium‐sized firm: a global versus regional approach
    Chetty, S.; Campbell‐Hunt, C.
  • Differentiation by design: the importance of design in retailer repositioning and differentiation
    Doyle, S.A.; Broadbridge, A.
  • Small firm internationalisation: an investigative survey and future research directions
    Fillis, I.
  • On the internal drivers of export performance among Nigerian firms: empirical findings and implications
    Ibeh, K.I.N.
  • Relationships, the role of individuals and knowledge flows in the internationalisation of service firms
    Lindsay, V.; Chadee, D.; Mattsson, J.; Johnston, R.; Millet, B.
  • Strategies for internationalisation within SMEs: the key role of the owner‐manager
    Lloyd‐Reason, L.; Mughan, T.
  • European food retailers' evaluation of global markets
    Myers, H.; Alexander, N.
  • Processes of a case study methodology for postgraduate research in marketing
    Perry, C.
  • Control and support in an international franchise network
    Quinn
  • International market development: new patterns in SMEs international market behaviour?
    Rundh, B.
  • International expansion of US retailers
    Sternquist, B.
  • Dynamic capabilities and strategic management
    Teece, D.J.; Pisano, G.; Shuen, A.
  • The relationship between networking practices and business excellence: a study of small to medium enterprises (SMEs)
    Terziovski, M.
  • European retailing: convergence, differences and perspectives
    Tordjman, A.
  • An empirical inquiry into international expansion of US retailers
    Vida, I.
  • The resource‐based view of the firm: ten years after
    Wernerfelt, B.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off