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Small business and enterprise development: questions about research methodology

Small business and enterprise development: questions about research methodology This paper examines the traditional and contemporary approaches to conducting research into the marketing management activities of entrepreneurial small firms (ESF). It argues that these approaches are inappropriate in that they fail to take adequate account of the nature and characteristics of such enterprises and the individuals who manage them. It is contended that the best approaches are to be found under the auspices of the wider qualitative paradigm. In particular a syncretised qualitative methodology within a multiple reality ontology is offered for consideration. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Entrepreneurial Behavior and Research Emerald Publishing

Small business and enterprise development: questions about research methodology

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References (68)

Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
1355-2554
DOI
10.1108/13552559910259829
Publisher site
See Article on Publisher Site

Abstract

This paper examines the traditional and contemporary approaches to conducting research into the marketing management activities of entrepreneurial small firms (ESF). It argues that these approaches are inappropriate in that they fail to take adequate account of the nature and characteristics of such enterprises and the individuals who manage them. It is contended that the best approaches are to be found under the auspices of the wider qualitative paradigm. In particular a syncretised qualitative methodology within a multiple reality ontology is offered for consideration.

Journal

International Journal of Entrepreneurial Behavior and ResearchEmerald Publishing

Published: Feb 1, 1999

Keywords: Qualitative techniques; Research methodology; Small to medium‐sized enterprises

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