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- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 0956-5698
- DOI
- 10.1108/rmj-07-2018-0019
- Publisher site
- See Article on Publisher Site
Abstract
This paper aims to offer an improved understanding of trust challenges in online trade, providing examples of issues that should be addressed for a trustworthy online environment. It also aims to illustrate how records and recordkeeping can contribute in terms of enabling trust and accountability.Design/methodology/approachThe paper is based on results from a self-ethnographic study of online trade (Engvall, 2017); the results are analyzed further. Kelton, Fleischmann and Wallace’s (2008) model for trust is used to gain a better understanding of the characteristics of the challenges and where they should be addressed.FindingsThis paper recognizes that there are different types of trust challenges at different levels – individual, between clients and businesses and at a societal level – that should be addressed at these levels in different ways.Originality/valueThis paper provides an understanding of trust challenges in the online environment.
Journal
Records Management Journal – Emerald Publishing
Published: Mar 7, 2019
Keywords: Sustainability; Trust; Accountability; Online trade