Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Singapore credit cardholders: ownership, usage patterns, and perceptions

Singapore credit cardholders: ownership, usage patterns, and perceptions Purpose – The purpose of this study is to analyze Singapore's diverse cardholders in search of variations among demographic groups, credit card profiles, and their perceptions with regard to credit card ownership and use. It then aims to discuss possible reasons governing Singaporeans' credit card ownership and use. Design/methodology/approach – A survey was conducted, decision trees were then constructed using Chi‐square automatic interaction detection algorithm (CHAID) and SPSS software AnswerTree to examine the association between the number of credit cards (target variable) and the demographic characteristics, perceptions and other credit card‐related variables. Findings – The number of credit cards was found to be significantly influenced by income and gender as well as perceptions that include “credit card leads to overspending”, “savings as payment source”, “unreasonable interest rates”, “credit card as status symbol”. The number of credit cards was also affected by credit card‐related variables such as missing payments sometimes, frequency of use, entertainment expenditures, and petrol purchase. Practical implications – This research provides an in‐depth understanding of Singaporean multiple cardholders, thus it is useful in designing marketing strategies for card‐issuers as well as anti‐debt strategies for policy‐makers in Singapore. Originality/value – Despite the importance of consumer credit, virtually no literature or research exists on the ownership and use of credit cards in Singapore, so this paper intends to close this gap. Further, by combining the demographics, cardholders' profiles and usage patterns with the respondents' perceptions concerning credit card ownership and use, our study offers a richer analysis to explain consumer behavior than previous literatures. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

Singapore credit cardholders: ownership, usage patterns, and perceptions

Download PDF
13 pages

Loading next page...
 
/lp/emerald-publishing/singapore-credit-cardholders-ownership-usage-patterns-and-perceptions-VlvcbI5d1N
Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0887-6045
DOI
10.1108/08876040810881678
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this study is to analyze Singapore's diverse cardholders in search of variations among demographic groups, credit card profiles, and their perceptions with regard to credit card ownership and use. It then aims to discuss possible reasons governing Singaporeans' credit card ownership and use. Design/methodology/approach – A survey was conducted, decision trees were then constructed using Chi‐square automatic interaction detection algorithm (CHAID) and SPSS software AnswerTree to examine the association between the number of credit cards (target variable) and the demographic characteristics, perceptions and other credit card‐related variables. Findings – The number of credit cards was found to be significantly influenced by income and gender as well as perceptions that include “credit card leads to overspending”, “savings as payment source”, “unreasonable interest rates”, “credit card as status symbol”. The number of credit cards was also affected by credit card‐related variables such as missing payments sometimes, frequency of use, entertainment expenditures, and petrol purchase. Practical implications – This research provides an in‐depth understanding of Singaporean multiple cardholders, thus it is useful in designing marketing strategies for card‐issuers as well as anti‐debt strategies for policy‐makers in Singapore. Originality/value – Despite the importance of consumer credit, virtually no literature or research exists on the ownership and use of credit cards in Singapore, so this paper intends to close this gap. Further, by combining the demographics, cardholders' profiles and usage patterns with the respondents' perceptions concerning credit card ownership and use, our study offers a richer analysis to explain consumer behavior than previous literatures.

Journal

Journal of Services Marketing – Emerald Publishing

Published: Jul 4, 2008

Keywords: Credit cards; Private ownership; User studies; Debts; Decision trees; Singapore

References

  • Bank credit card users: an update profile
    Adcock, W.O.; Hirschman, E.C.; Goldstucker, J.L.
  • Use and payment practices among a sample of college students
    Armstrong, C.J.; Craven, M.J.
  • Consumer knowledge of finance charges on credit card purchases
    Arora, R.
  • Credit card defaults, credit card profits, and bankruptcy
    Ausubel, L.M.
  • Globalisation of credit card usage: the case of a developing economy
    Barker, T.; Sekerkaya, A.
  • Recent development in credit card holding and use patterns among USA families
    Canner, G.B.; Cyrnak, A.W.
  • Determinants of consumer credit card usage patterns
    Canner, G.B.; Cyrnak, A.W.
  • Debit, credit, or cash: survey evidence on gasoline purchases
    Carow, K.A.; Staten, M.E.
  • Demographic and attitudinal differences between active and inactive credit card holders – the case of Hong Kong
    Chan, R.Y.
  • Factors associated with the use of bank and retail credit cards
    Choi, H.N.; DeVaney, S.
  • Knowledge, beliefs, and practices in the use of credit cards
    Danes, S.M.; Hira, T.K.
  • Credit cards: use and consumer attitudes, 1970‐2000
    Durkin, T.A.
  • Credit card as spending facilitating stimuli: a conditioning interpretation
    Feinberg, R.A.