Simulation of the selection of an item for a grocery ad.

Simulation of the selection of an item for a grocery ad. Draws on a study conducted in a grocery chain with over 50 stores, located in the western USA. Simulates selection of a grocery item, for a chain store advertisement, using a logical flow chart model of the decision and then conditions favouring successful simulations are discussed. States research is based on two sets of data, published ads and transcripts of interviews with chain executives. Gives examples of grocery ads and discusses them further. Summarises that the attempt to simulate selection of a single grocery item for a weekly chain ad produced a simple model and its simplicity probably stems from several causes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Simulation of the selection of an item for a grocery ad.

European Journal of Marketing, Volume 4 (2): 10 – Feb 1, 1970

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/EUM0000000005185
Publisher site
See Article on Publisher Site

Abstract

Draws on a study conducted in a grocery chain with over 50 stores, located in the western USA. Simulates selection of a grocery item, for a chain store advertisement, using a logical flow chart model of the decision and then conditions favouring successful simulations are discussed. States research is based on two sets of data, published ads and transcripts of interviews with chain executives. Gives examples of grocery ads and discusses them further. Summarises that the attempt to simulate selection of a single grocery item for a weekly chain ad produced a simple model and its simplicity probably stems from several causes.

Journal

European Journal of MarketingEmerald Publishing

Published: Feb 1, 1970

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