Simpler scenarios

Simpler scenarios Describes in detail the simpler approach to scenario planning which retains the ability to handle uncertainty – the traditional reason for using such scenarios. States that their greatest virtue, however, is that their use naturally – and painlessly – widens managers′ viewpoints and helps to extend their planning horizons beyond the short term. Concludes that the most important message to emerge is that scenarios can be simple, and the simpler they are – and the simpler the process used to derive them – the more effective they may be; not least because those using them are able to understand how they work. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Simpler scenarios

Management Decision, Volume 33 (4): 9 – May 1, 1995

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Publisher
Emerald Publishing
Copyright
Copyright © 1995 MCB UP Ltd. All rights reserved.
ISSN
0025-1747
DOI
10.1108/00251749510084662
Publisher site
See Article on Publisher Site

Abstract

Describes in detail the simpler approach to scenario planning which retains the ability to handle uncertainty – the traditional reason for using such scenarios. States that their greatest virtue, however, is that their use naturally – and painlessly – widens managers′ viewpoints and helps to extend their planning horizons beyond the short term. Concludes that the most important message to emerge is that scenarios can be simple, and the simpler they are – and the simpler the process used to derive them – the more effective they may be; not least because those using them are able to understand how they work.

Journal

Management DecisionEmerald Publishing

Published: May 1, 1995

Keywords: Environment; Forecasting; Long‐range planning; Scenario planning

References

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