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S. Levy (2003)
Roots of Marketing and Consumer Research at the University of Chicago1Consumption Markets & Culture, 6
Personnel, 28
Harper Boyd, S. Levy (1999)
New Dimension in Consumer Analysis
S. Levy, M. Luedicke (2013)
From Marketing Ideology to Branding IdeologyJournal of Macromarketing, 33
Personnel Journal, 38
D. Luck (1969)
Broadening the Concept of Marketing. Too FarJournal of Marketing, 33
Journal of Marketing, 45
P. Kotler, S. Levy (1969)
Broadening the concept of marketing.Journal of marketing, 33 1
A. Assum, S. Levy (1947)
A comparative study of the academic ability and achievement of two groups of college students.Journal of educational psychology, 38 5
S. Levy (2015)
Marketing on the couchMarketing Theory, 15
S. Levy (1999)
Phases in Changing Interpersonal Relations
A. Jolibert (2016)
Les Grands Auteurs en Marketing
Journal of Marketing, 30
S. Levy (1963)
The Public Image of Government AgenciesPublic Administration Review, 23
S. Levy (1998)
The Enjoyment of Reading BooksJournal of Marketing, 62
S. Levy (2016)
The Theory of the Brand
Gene Laczniak, Donald Michie (1979)
The social disorder of the broadened concept of marketingJournal of the Academy of Marketing Science, 7
Marketing Theory, 15
Wilson Bastos, S. Levy (2012)
A history of the concept of branding: practice and theoryJournal of Historical Research in Marketing, 4
エレン グッドマン (2012)
自分が望む死に方を選ぼう (HBR Articles 世界の課題を解決する HBR 13の提言)Harvard Business Review, 37
S. Levy (1963)
Thematic Assessment of ExecutivesCalifornia Management Review, 5
S. Levy (1949)
Nondirective Techniques in the Study of Developmental Tasks of AdolescenceThe School Review, 57
Journal of Abnormal and Social Psychology, 8
C. Russell, S. Levy (2012)
The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic ExperiencesJournal of Consumer Research, 39
Harvard Business Review, 37
S. Levy (1999)
Constructing Consumer Behavior: A Grand Template
PurposeThis autobiography sums up the life story of one of the contributors to the history of inquiry and instruction in the field of marketing, with special attention to the historical developments that have influenced the study of consumer behavior and the concept of branding.Design/methodology/approachThis paper is an autobiographical essay, a personal history.FindingsThe reminiscence illustrates the way life experiences evolve, showing the interaction among personal growth, education, career choices and work experience that led to Professor Levy’s contributions to the field of marketing education and its research literature.Originality/valueThe paper describes a unique life, and an unusual explication of the personal life sources of influential ideas. It is novel in its large perspective and integrative narrative, and the unusual exposure of its various conceptual issues and links. It should be of interest to marketing historians, managers and scholars of marketing education.
Journal of Historical Research in Marketing – Emerald Publishing
Published: May 15, 2017
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