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Should advertising be allowed on JANET?

Should advertising be allowed on JANET? Considers one possible strategy for ensuring JANET’s continued growth and development, namely to introduce advertising on JANET web pages. Despite this strict policy of no commercial activity on JANET, a few passive advertisements are in fact permitted. Research into the feasibility of advertising was conducted by interviewing and by questionnaire. Key players involved in this topic and a number of JANET users were questioned. The best solution to the problem would be to allow Higher education institutions (HEIs) the choice of paying for an advert‐free JANET or receiving a free JANET with adverts.However, there would probably be more resistance on the part of HEIs to paying for JANET than keeping the service free of charge but containing advertisements.Therefore, it is recommended that advertising be placed on JANET for a trial period. During this period, reactions from users an the HEIs should be gathered. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Aslib Proceedings: New Information Perspectives Emerald Publishing

Should advertising be allowed on JANET?

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References (2)

Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0001-253X
DOI
10.1108/EUM0000000007062
Publisher site
See Article on Publisher Site

Abstract

Considers one possible strategy for ensuring JANET’s continued growth and development, namely to introduce advertising on JANET web pages. Despite this strict policy of no commercial activity on JANET, a few passive advertisements are in fact permitted. Research into the feasibility of advertising was conducted by interviewing and by questionnaire. Key players involved in this topic and a number of JANET users were questioned. The best solution to the problem would be to allow Higher education institutions (HEIs) the choice of paying for an advert‐free JANET or receiving a free JANET with adverts.However, there would probably be more resistance on the part of HEIs to paying for JANET than keeping the service free of charge but containing advertisements.Therefore, it is recommended that advertising be placed on JANET for a trial period. During this period, reactions from users an the HEIs should be gathered.

Journal

Aslib Proceedings: New Information Perspectives – Emerald Publishing

Published: Oct 1, 2001

Keywords: Internet; Higher education; Advertising

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