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SHORT TAKES

SHORT TAKES A rose by any other name doesn't smell as sweet. Or that's what the nearly 1,500 corporations that changed their names last year believe. According to research by Anspach Grossman Enterprise, an identity consultancy based in New York, more companies took on new monikers than any year since 1989. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

SHORT TAKES

Journal of Business Strategy , Volume 18 (3): 3 – Mar 1, 1997
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039848
Publisher site
See Article on Publisher Site

Abstract

A rose by any other name doesn't smell as sweet. Or that's what the nearly 1,500 corporations that changed their names last year believe. According to research by Anspach Grossman Enterprise, an identity consultancy based in New York, more companies took on new monikers than any year since 1989.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Mar 1, 1997

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