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SHOPPER CIRCULATION IN A PLANNED SHOPPING CENTRE

SHOPPER CIRCULATION IN A PLANNED SHOPPING CENTRE The circulation of shoppers is the ultimate determinant of thesuccess or failure of planned shopping centres and the retail outletstherein. However, as a consequence of the practical difficultiesinvolved, this issue has attracted relatively little empirical research.A weeklong observation survey of shopper behaviour is described, whichreveals that shopper movement is confined to a comparatively small partof the centre. Weaknesses in the existing tenant mix are alsohighlighted, as is the importance of atmospherics. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

SHOPPER CIRCULATION IN A PLANNED SHOPPING CENTRE

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/09590559110135935
Publisher site
See Article on Publisher Site

Abstract

The circulation of shoppers is the ultimate determinant of thesuccess or failure of planned shopping centres and the retail outletstherein. However, as a consequence of the practical difficultiesinvolved, this issue has attracted relatively little empirical research.A weeklong observation survey of shopper behaviour is described, whichreveals that shopper movement is confined to a comparatively small partof the centre. Weaknesses in the existing tenant mix are alsohighlighted, as is the importance of atmospherics.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Jan 1, 1991

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