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Shell Canada: over a decade of sustainable development reporting experience

Shell Canada: over a decade of sustainable development reporting experience Purpose – The purpose of this paper is to investigate what motivated Shell Canada, a subsidiary of Royal Dutch Shell, to be one of the first companies in the world to report its environmental initiatives in 1991. It aims to explore how Shell Canada, driven by a set of core values and business principles, continues to make strides in the quality of its sustainability reporting and communication. Design/methodology/approach – Shell historical reports and documents were reviewed and interview data gathered from company personnel. Findings – The paper reveals that Shell Canada has gained a reputation for striving toward stakeholder engagement and transparency in its reporting as well as through its actions. Practical implications – The paper offers advice to other companies as to how to improve their corporate communications regarding their environmental and sustainability performance. Originality/value – The paper demonstrates Shell Canada's efforts to initiate transparent sustainable development reporting and stakeholder engagement, two areas in which other companies can learn from Shell Canada. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Corporate Governance Emerald Publishing

Shell Canada: over a decade of sustainable development reporting experience

Corporate Governance , Volume 8 (3): 13 – Jun 13, 2008

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References (6)

Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
1472-0701
DOI
10.1108/14720700810879132
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to investigate what motivated Shell Canada, a subsidiary of Royal Dutch Shell, to be one of the first companies in the world to report its environmental initiatives in 1991. It aims to explore how Shell Canada, driven by a set of core values and business principles, continues to make strides in the quality of its sustainability reporting and communication. Design/methodology/approach – Shell historical reports and documents were reviewed and interview data gathered from company personnel. Findings – The paper reveals that Shell Canada has gained a reputation for striving toward stakeholder engagement and transparency in its reporting as well as through its actions. Practical implications – The paper offers advice to other companies as to how to improve their corporate communications regarding their environmental and sustainability performance. Originality/value – The paper demonstrates Shell Canada's efforts to initiate transparent sustainable development reporting and stakeholder engagement, two areas in which other companies can learn from Shell Canada.

Journal

Corporate GovernanceEmerald Publishing

Published: Jun 13, 2008

Keywords: Core beliefs; Sustainable development; Reports; Stakeholder analysis; Oil industry; Case studies

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