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SHAPING TECHNOLOGY AND SHAPING THE MARKET

SHAPING TECHNOLOGY AND SHAPING THE MARKET This article is from ongoing research into how firms develop new technologies for new markets, particularly markets for medical and bio technologies. The research is exploring the view that in innovating a new product a firm will not just be developing some new technology, that is engaging in Research and Development. Innovation also involves the firm in actively trying to create new markets as well. Indeed innovation means moulding both the product and the market at the same time. Shaping a new technology and shaping a new market go together. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

SHAPING TECHNOLOGY AND SHAPING THE MARKET

Management Research News , Volume 14 (1/2): 4 – Jan 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0140-9174
DOI
10.1108/eb028116
Publisher site
See Article on Publisher Site

Abstract

This article is from ongoing research into how firms develop new technologies for new markets, particularly markets for medical and bio technologies. The research is exploring the view that in innovating a new product a firm will not just be developing some new technology, that is engaging in Research and Development. Innovation also involves the firm in actively trying to create new markets as well. Indeed innovation means moulding both the product and the market at the same time. Shaping a new technology and shaping a new market go together.

Journal

Management Research NewsEmerald Publishing

Published: Jan 1, 1991

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