This paper aims to analyse the publication trend and trajectories of the Journal of Social Marketing (JSOCM) from its inception in 2011 to 2020.Design/methodology/approachThe bibliometric approach is used to present publication characteristics. For so doing, the bibliographic data was extracted from the Scopus database.FindingsThe results show an increasing trend in the publication and in the number of citations. Moreover, the findings also revealed that although JSOCM received publications worldwide, countries from the developed world such as Australia and the USA are the most productive countries.Originality/valueAs the first retrospection of the journal, this study not only educates and enriches JSOCM’s global readers and aspiring contributors but may also be helpful to its editorial board, as it provides several inputs to navigate the way forward.
Journal of Social Marketing – Emerald Publishing
Published: Nov 23, 2021
Keywords: Co-occurrence; Bibliometric; Co-citation; Bibliographic coupling; Scopus; VOSviewer; Scimago
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.