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Shaping social marketing research: a retrospective of the journal of social marketing

Shaping social marketing research: a retrospective of the journal of social marketing This paper aims to analyse the publication trend and trajectories of the Journal of Social Marketing (JSOCM) from its inception in 2011 to 2020.Design/methodology/approachThe bibliometric approach is used to present publication characteristics. For so doing, the bibliographic data was extracted from the Scopus database.FindingsThe results show an increasing trend in the publication and in the number of citations. Moreover, the findings also revealed that although JSOCM received publications worldwide, countries from the developed world such as Australia and the USA are the most productive countries.Originality/valueAs the first retrospection of the journal, this study not only educates and enriches JSOCM’s global readers and aspiring contributors but may also be helpful to its editorial board, as it provides several inputs to navigate the way forward. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Social Marketing Emerald Publishing

Shaping social marketing research: a retrospective of the journal of social marketing

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2042-6763
DOI
10.1108/jsocm-06-2020-0099
Publisher site
See Article on Publisher Site

Abstract

This paper aims to analyse the publication trend and trajectories of the Journal of Social Marketing (JSOCM) from its inception in 2011 to 2020.Design/methodology/approachThe bibliometric approach is used to present publication characteristics. For so doing, the bibliographic data was extracted from the Scopus database.FindingsThe results show an increasing trend in the publication and in the number of citations. Moreover, the findings also revealed that although JSOCM received publications worldwide, countries from the developed world such as Australia and the USA are the most productive countries.Originality/valueAs the first retrospection of the journal, this study not only educates and enriches JSOCM’s global readers and aspiring contributors but may also be helpful to its editorial board, as it provides several inputs to navigate the way forward.

Journal

Journal of Social Marketing – Emerald Publishing

Published: Nov 23, 2021

Keywords: Co-occurrence; Bibliometric; Co-citation; Bibliographic coupling; Scopus; VOSviewer; Scimago

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