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Seven mistakes to avoid in launching and scaling digital platforms

Seven mistakes to avoid in launching and scaling digital platforms Many startups and incumbents seek to benefit from a platform business model, but the literature on digital platforms has primarily focused on the success of a few blockbuster companies such as Facebook, Uber and Airbnb, offering little insights into how to launch and scale platform business in the current competitive business environment. This paper aims to provide managerial insights to help platform leaders successfully launch and scale their businesses.Design/methodology/approachThe study relies on 16 emergent, successful and failed digital platform cases.FindingsThe paper organizes platform strategy in a coherent framework and identifies seven mistakes frequently made when managing digital platforms.Originality/valueDrawing from the authors' experience teaching platform entrepreneurs, advising digital platform startups, and studying and consulting for incumbent organizations seeking to launch or grow platform ventures, the authors extend research on the difficulties of executing a digital platform strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Seven mistakes to avoid in launching and scaling digital platforms

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References (17)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0275-6668
eISSN
0275-6668
DOI
10.1108/jbs-06-2019-0126
Publisher site
See Article on Publisher Site

Abstract

Many startups and incumbents seek to benefit from a platform business model, but the literature on digital platforms has primarily focused on the success of a few blockbuster companies such as Facebook, Uber and Airbnb, offering little insights into how to launch and scale platform business in the current competitive business environment. This paper aims to provide managerial insights to help platform leaders successfully launch and scale their businesses.Design/methodology/approachThe study relies on 16 emergent, successful and failed digital platform cases.FindingsThe paper organizes platform strategy in a coherent framework and identifies seven mistakes frequently made when managing digital platforms.Originality/valueDrawing from the authors' experience teaching platform entrepreneurs, advising digital platform startups, and studying and consulting for incumbent organizations seeking to launch or grow platform ventures, the authors extend research on the difficulties of executing a digital platform strategy.

Journal

Journal of Business StrategyEmerald Publishing

Published: Mar 18, 2021

Keywords: Entrepreneurship; Strategy; Scale; Mistakes; Digital platform; Launch

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