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Setting the offering apart from its competition

Setting the offering apart from its competition Suggests one general framework that centres on the choices that customers make between competing offerings as firms compete for customers, the options for competitive strategy concern the ways in which firms can make their offerings different in the eyes of customers. Uses Figures to show different strategies and modes. Concludes, when competitive shifts occur, firms must adapt their differentiation strategies to the new conditions, which puts new demands on their resources, capabilities and cultures. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Setting the offering apart from its competition

The Antidote , Volume 3 (5): 2 – Aug 1, 1998

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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006571
Publisher site
See Article on Publisher Site

Abstract

Suggests one general framework that centres on the choices that customers make between competing offerings as firms compete for customers, the options for competitive strategy concern the ways in which firms can make their offerings different in the eyes of customers. Uses Figures to show different strategies and modes. Concludes, when competitive shifts occur, firms must adapt their differentiation strategies to the new conditions, which puts new demands on their resources, capabilities and cultures.

Journal

The AntidoteEmerald Publishing

Published: Aug 1, 1998

Keywords: Competitive strategy; Competitive reaction; Differentiation

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