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Servitization strategy adoption: evidence from Italian manufacturing firms

Servitization strategy adoption: evidence from Italian manufacturing firms Despite the widespread application and implementation of servitization strategy by manufacturing firms worldwide, little attention has been devoted to its adoption by European-Mediterranean countries, such as Italy. Thus, the purpose of this paper is to fill this gap by investigating if and how Italian manufacturing firms adopt a servitization strategy.Design/methodology/approachAccording to the paper’s aim, the survey methodology has been chosen and a specific questionnaire has been constructed by adopting and adapting the questions used by Baines et al. (2010). Key respondents were CEOs and General Managers of the manufacturing firms surveyed.FindingsFindings show the main features and determinants of the adoption of a servitization strategy by Italian manufacturers as well as a comparison between them and UK manufacturers, determining both theoretical and practical implications.Research limitations/implicationsThis paper investigates the manufacturing firms located exclusively in the Italian region of Lazio. Thus, even though it is reasonable to believe that they can be considered as representative of the Italian reality, future enrichment of the sample could provide further insights into the investigation of the Italian case.Originality/valueThe paper examines the little-researched adoption of servitization by Italian manufacturing firms, contributing to the servitization research and providing evidence on its trends in a specific European-Mediterranean region. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png EuroMed Journal of Business Emerald Publishing

Servitization strategy adoption: evidence from Italian manufacturing firms

EuroMed Journal of Business , Volume 14 (2): 14 – Jul 10, 2019

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1450-2194
DOI
10.1108/emjb-11-2018-0073
Publisher site
See Article on Publisher Site

Abstract

Despite the widespread application and implementation of servitization strategy by manufacturing firms worldwide, little attention has been devoted to its adoption by European-Mediterranean countries, such as Italy. Thus, the purpose of this paper is to fill this gap by investigating if and how Italian manufacturing firms adopt a servitization strategy.Design/methodology/approachAccording to the paper’s aim, the survey methodology has been chosen and a specific questionnaire has been constructed by adopting and adapting the questions used by Baines et al. (2010). Key respondents were CEOs and General Managers of the manufacturing firms surveyed.FindingsFindings show the main features and determinants of the adoption of a servitization strategy by Italian manufacturers as well as a comparison between them and UK manufacturers, determining both theoretical and practical implications.Research limitations/implicationsThis paper investigates the manufacturing firms located exclusively in the Italian region of Lazio. Thus, even though it is reasonable to believe that they can be considered as representative of the Italian reality, future enrichment of the sample could provide further insights into the investigation of the Italian case.Originality/valueThe paper examines the little-researched adoption of servitization by Italian manufacturing firms, contributing to the servitization research and providing evidence on its trends in a specific European-Mediterranean region.

Journal

EuroMed Journal of BusinessEmerald Publishing

Published: Jul 10, 2019

Keywords: Italy; Manufacturing; Europe; Survey; Servitization; Strategy

References