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Services Marketing with a Difference

Services Marketing with a Difference In recent years there has been a marked development of theservice company, first in North America and now in WesternEurope. Much attention has been given to the marketing of services, butlittle in the sense of how to do services marketing. This ischanging as more and more services begin to take the question ofmarketing seriously. This article looks at the theory, practice, andfuture of services marketing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Services Marketing with a Difference

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/EUM0000000001044
Publisher site
See Article on Publisher Site

Abstract

In recent years there has been a marked development of theservice company, first in North America and now in WesternEurope. Much attention has been given to the marketing of services, butlittle in the sense of how to do services marketing. This ischanging as more and more services begin to take the question ofmarketing seriously. This article looks at the theory, practice, andfuture of services marketing.

Journal

Marketing Intelligence & Planning – Emerald Publishing

Published: May 1, 1989

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