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Service the Competitive Edge in Banking

Service the Competitive Edge in Banking Considers the dehumanization and weak service performance in thebanking industry as it seeks to increase its efficiency. Argues thatsince customers are demanding more humanized banking, banks must narrowthis gap between supply and demand by evaluating their marketingdeficiencies and becoming more proactive. Considers a model fordeveloping a banks effectiveness and improving customer satisfaction,thus developing a competitive edge. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

Service the Competitive Edge in Banking

Journal of Services Marketing , Volume 6 (1): 8 – Jan 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0887-6045
DOI
10.1108/08876049210035700
Publisher site
See Article on Publisher Site

Abstract

Considers the dehumanization and weak service performance in thebanking industry as it seeks to increase its efficiency. Argues thatsince customers are demanding more humanized banking, banks must narrowthis gap between supply and demand by evaluating their marketingdeficiencies and becoming more proactive. Considers a model fordeveloping a banks effectiveness and improving customer satisfaction,thus developing a competitive edge.

Journal

Journal of Services MarketingEmerald Publishing

Published: Jan 1, 1992

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