Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Service innovation multi‐country launch: causes of delays

Service innovation multi‐country launch: causes of delays Little research has focussed on launch of service innovations across international markets. The determinants of timeliness (conversely, delays) in the launch of service innovations across multiple country markets has equally received little attention in the literature. This paper reports on the findings of an exploratory case-based research investigation into service innovations launched by Cypriot financial institutions across three or more foreign country markets. The analysis shows that on-time introduction of service innovations rely heavily on: service innovation synergies with existing operations; sufficiency of marketing resources; extensive use of "soft" integrating organizational mechanisms; and proficiency in the development process. External environmental elements, including market heterogeneity and extensive competition have a lesser impact on the timeliness of such multi-country introductions. Several propositions are forwarded for further investigation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Innovation Management Emerald Publishing

Service innovation multi‐country launch: causes of delays

Loading next page...
 
/lp/emerald-publishing/service-innovation-multi-country-launch-causes-of-delays-qaJmixyAcL

References (51)

Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1460-1060
DOI
10.1108/14601060010305247
Publisher site
See Article on Publisher Site

Abstract

Little research has focussed on launch of service innovations across international markets. The determinants of timeliness (conversely, delays) in the launch of service innovations across multiple country markets has equally received little attention in the literature. This paper reports on the findings of an exploratory case-based research investigation into service innovations launched by Cypriot financial institutions across three or more foreign country markets. The analysis shows that on-time introduction of service innovations rely heavily on: service innovation synergies with existing operations; sufficiency of marketing resources; extensive use of "soft" integrating organizational mechanisms; and proficiency in the development process. External environmental elements, including market heterogeneity and extensive competition have a lesser impact on the timeliness of such multi-country introductions. Several propositions are forwarded for further investigation.

Journal

European Journal of Innovation ManagementEmerald Publishing

Published: Mar 1, 2000

Keywords: Cyprus; Service industries; Financial insititutions; International trade

There are no references for this article.