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Business leaders in Japan, Western Europe, and Latin America believe that the chief executives who lead their companies into the twentyfirst century will have to be fluent in several languages, have extensive international business experience, and will have to cope with an increasing level of international competition. The Japanese leaders considered foreign competition as the primary threathence, their emphasis on the importance of language skills and global experience.
Journal of Business Strategy – Emerald Publishing
Published: May 1, 1991
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