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Senior citizen gaming: more than just buffets

Senior citizen gaming: more than just buffets Purpose – The purposes of this paper are: to review senior gambling literature and summarize the current situation; to discover the gambling characteristics of senior citizens; to discover senior casino patrons' motivational factors for gambling; and to suggest potential research areas. Design/methodology/approach – This paper is an extensive review of literature about senior citizen gaming is performed. Findings – This paper illustrates the current situation and the gambling characteristics and motivational factors for the elderly and provided marketing strategies for casinos and destination marketers. Practical implications – Seven marketing strategies are provided based on the findings of this paper. Originality/value – This paper will be of value to anyone seeking to better understand the current situation and motivational factors for senior gaming. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

Senior citizen gaming: more than just buffets

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Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-4217
DOI
10.1108/17554210911002183
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purposes of this paper are: to review senior gambling literature and summarize the current situation; to discover the gambling characteristics of senior citizens; to discover senior casino patrons' motivational factors for gambling; and to suggest potential research areas. Design/methodology/approach – This paper is an extensive review of literature about senior citizen gaming is performed. Findings – This paper illustrates the current situation and the gambling characteristics and motivational factors for the elderly and provided marketing strategies for casinos and destination marketers. Practical implications – Seven marketing strategies are provided based on the findings of this paper. Originality/value – This paper will be of value to anyone seeking to better understand the current situation and motivational factors for senior gaming.

Journal

Worldwide Hospitality and Tourism ThemesEmerald Publishing

Published: Oct 16, 2009

Keywords: Elderly people; Casinos; Marketing; Betting; Motivation (psychology); United States of America

References