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Senior and nonsenior traveller behaviour some exploratory evidence from the holiday rental sector in Switzerland

Senior and nonsenior traveller behaviour some exploratory evidence from the holiday rental sector... Purpose The purpose of this paper is to test a number of hypotheses concerning the differences between senior and nonsenior travelers in the particular context of holiday rentals. A further aim is to provide exploratory evidence for these differences.Designmethodologyapproach A brief review of the extant literature leads into the formulation of some hypotheses. The hypotheses are tested using survey data. Data from the same survey are used to explore further data.Findings It was possible not only to find some evidence to support the hypotheses, but also to find significant differences between the preferences of seniors and nonseniors, as well as between preseniors and seniors. Thus, preseniors exhibit a higher willingness to pay for holiday rentals than seniors, whereas seniors have a higher preference for domestic travel. Seniors are less interested in technology than other age groups. Originalityvalue This paper reports on survey findings for a segment of the tourism market that has received practically no attention in the literature the holiday rental market. The results pave the way for further investigations within this segment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

Senior and nonsenior traveller behaviour some exploratory evidence from the holiday rental sector in Switzerland

Sund, Kristian J.; Boksberger, Philipp
Tourism Review , Volume 62 (3/4): 6 – Nov 1, 2007
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References (21)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1660-5373
DOI
10.1108/16605370780000317
Publisher site
See Article on Publisher Site

Abstract

Purpose The purpose of this paper is to test a number of hypotheses concerning the differences between senior and nonsenior travelers in the particular context of holiday rentals. A further aim is to provide exploratory evidence for these differences.Designmethodologyapproach A brief review of the extant literature leads into the formulation of some hypotheses. The hypotheses are tested using survey data. Data from the same survey are used to explore further data.Findings It was possible not only to find some evidence to support the hypotheses, but also to find significant differences between the preferences of seniors and nonseniors, as well as between preseniors and seniors. Thus, preseniors exhibit a higher willingness to pay for holiday rentals than seniors, whereas seniors have a higher preference for domestic travel. Seniors are less interested in technology than other age groups. Originalityvalue This paper reports on survey findings for a segment of the tourism market that has received practically no attention in the literature the holiday rental market. The results pave the way for further investigations within this segment.

Journal

Tourism Review – Emerald Publishing

Published: Nov 1, 2007

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