Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Sending all the right signals: can locally sensitive employer branding address the global integration-local responsiveness problem?

Sending all the right signals: can locally sensitive employer branding address the global... This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThe study uses two case studies to explore the integration-responsiveness problem in multi-national enterprises and finds that locally sensitive employer branding and facilitating employee voice can help mitigate global-local tensions in religiously sensitive environments.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Human Resource Management International Digest Emerald Publishing

Sending all the right signals: can locally sensitive employer branding address the global integration-local responsiveness problem?

Human Resource Management International Digest , Volume 29 (5): 5 – Aug 19, 2021
Download PDF
5 pages

Loading next page...
 
/lp/emerald-publishing/sending-all-the-right-signals-can-locally-sensitive-employer-branding-P1EPCi0eF2
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0967-0734
DOI
10.1108/hrmid-04-2021-0096
Publisher site
See Article on Publisher Site

Abstract

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThe study uses two case studies to explore the integration-responsiveness problem in multi-national enterprises and finds that locally sensitive employer branding and facilitating employee voice can help mitigate global-local tensions in religiously sensitive environments.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Journal

Human Resource Management International Digest – Emerald Publishing

Published: Aug 19, 2021

Keywords: Religion; Integration-responsiveness; Employer branding; Global-local; MNEs; Signaling theory

There are no references for this article.