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Selling Internet Service An Ancient Art Form on a New Canvas

Selling Internet Service An Ancient Art Form on a New Canvas The Internet is a rapidly expanding community, adding many new converts daily. Although initially the domain of computer scientists and network engineers, the Internet and Internetlike services now include users such as accountants, lawyers, demographers, business development people, product planners, and corporate CEOs. In fact, virtually all businesses can find substantial benefit from the use of the Internet. Reaching these decisionmakers and demonstrating the value to their businesses is the task facing anyone interested in the sales of Internet services. Marketing Internet services requires one to practice an ancient art form using new paints and canvases. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

Selling Internet Service An Ancient Art Form on a New Canvas

Internet Research , Volume 2 (3): 7 – Mar 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1066-2243
DOI
10.1108/eb047264
Publisher site
See Article on Publisher Site

Abstract

The Internet is a rapidly expanding community, adding many new converts daily. Although initially the domain of computer scientists and network engineers, the Internet and Internetlike services now include users such as accountants, lawyers, demographers, business development people, product planners, and corporate CEOs. In fact, virtually all businesses can find substantial benefit from the use of the Internet. Reaching these decisionmakers and demonstrating the value to their businesses is the task facing anyone interested in the sales of Internet services. Marketing Internet services requires one to practice an ancient art form using new paints and canvases.

Journal

Internet ResearchEmerald Publishing

Published: Mar 1, 1992

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